“The media” is.
Rather, the media is simply a conduit. A platform. A “thing”.
It can be used for good or for evil – to spread truth or spread lies. It 100.0% relies on whomever is using “the media” to choose the context, accuracy, editorial spin, on whatever facts or incidents have occurred.
I think what people call “the media” (a monolithic conglomerate of mass media and news agencies/outlets) cannot be measured by a single point. Or can it? Of course there is influence, but is there hierarchy? Is the Associated Press sort of “big daddy”, spoonfeeding to others what news is worthy of reporting on?
I don’t think there’s a real answer to these questions. “It” is too fluid. It depends on the perspective of those asking the questions.